MENGINTIP PERSAINGAN SENGIT PARA MARKETING MENCIPTAKAN NICHE DI ERA NEWAVE 2015

Marketing; MENGINTIP PERSAINGAN SENGIT PARA MARKETING MENCIPTAKAN NICHE DI ERA NEWAVE 2015 Gaikindo Targetkan Penjualan Mobil 1,25 Juta Unit di Tahun 2015. (Gaikindo), The targets car production reached 1.25 million units by the end of 2014. National automotive industry is pursuing the position of being the largest in the ASEAN market beat Thailand. APM also continue to ramp up production ahead of the entry into force of the ASEAN Economic Community (AEC) or the ASEAN Economic Community (AEC) 2015 imposed. Competition in the MPV car segment will become fierce putting market shares at risk ahead of the entry into force of the ASEAN Economic Community (AEC) 2015, all four automotive brands MPV segment (Toyota {TAM}, Honda, Suzuki, Nissan) still aim to become leader in market share. Based on the tremendous growth of all MPV selling, the next main challenge will be to conquer new additional customer segments while simultaneously transmitting authentic brand values to existing customers. Besides the offered products, the main differentiator and prerequisite to succeed in market beat Thailand is an advanced marketing and sales model. Customers should not become tied to one channel along the sales process as customers have different requirements. Not all customers tend to request online opportunities for gathering information, configuring their cars and for purchasing. Not only online abilities need to be taken into account. There should be interaction and integration of different sales channels to ensure a multichannel approach, all channels must be seamlessly integrated with both frontend and backend systems and sales staff should be aware of previous customer activity.